• Gorbel Rolls Out New G-Force® Intelligent Lifting Devices

    by Emma Percy | May 12, 2020

    FOR IMMEDIATE RELEASE

    Gorbel Rolls Out New G-Force® Intelligent Lifting Devices
    Q2 and iQ2 ILDs are more user friendly, packed with new features, offer quick and easy customization via the new Smart Connect User Interface, and are capable of networking to leverage data and communication on the plant floor. 

    May 11, 2020  – Gorbel Inc. is pleased to introduce the latest models in their G-Force® and Easy Arm® Intelligent Lifting Device line – the Q2 and iQ2.

    The new units give users all the intelligence they’ve come to expect from the G-Force® lifting platform, like Virtual Limits, Anti-drop functionality for tooling control, and fault code history log, plus the combination of blazing speeds and precision placement that has made them the choice of industries from aerospace to machining for over 20 years.

    The new units are more user friendly and offer greater intelligence options than Gorbel®’s previous offering:

    • More user friendly – Users no longer need to rely on the handle menu to program their G-Force® or Easy Arm®. Every unit comes standard with a computer-based visualization so users can configure their unit from a PC or tablet.
    • Smarter Q2 unit – The new Q2 model has more customizable handle-based IO options, making it capable of tackling a wider range of applications than its predecessor, the Q unit.
    • Less need for custom programming – Gorbel® added user configurable IO points on the iQ2 model to limit the need for costly custom programming
    • Wireless option – Both units offer built in wireless connectivity so users can service and troubleshoot their units without the need for Ethernet or USB (though Ethernet and USB cables are still available)
    • More global appeal – The handle and visualization user interfaces are now available in English, Spanish, French, German, and Italian.
    • IoT capableBoth the Q2 and iQ2 units have available G-Link Smart Connect, which will enable G-Force® and Easy Arm® units to transmit data locally or anywhere with internet access, allowing users to set parameters and view vital data remotely from their desktop, laptop, or tablet.

    Mark Grandusky, Gorbel®’s Product Sales Manager for the G-Force® and Easy Arm® Intelligent Lifting Line, says, “Gorbel®’s market leading position gives us the advantage of hearing an enormous amount of customer input from all those companies currently using G-Forces and Easy Arms.  I am excited and proud to be launching the new Q2 and iQ2 models because our customers will be able to see how well we have listened to them.  We are giving our customers an easier to use and more powerful Intelligent Lifting Device.  Auto Float Mode, the addition of input/output functionality on a Q2 unit, and the ability to easily assign a variety of new functions to any input or output are just a few of the new advancements our customers will see.  We also planned for the evolving needs of the more connected factory of the future.  The optional Smart Connect G-Link and G-Link Insights packages empower our customers with tools to monitor, store, trend and analyze data as well as communicate with other devices on their network.  This functionality takes the G-Force® product line to the next level and positions Gorbel® as a key partner in our customers’ Industry 4.0. journey”

    Patented Lifting Technology
    Gorbel®’s G-Force® and Easy Arm® Intelligent Lifting Devices use exclusive patented technology and an industrial processor controlled servo drive system to deliver unmatched lifting precision and speed. Their fusion of advanced technology and basic human guidance maximize productivity while minimizing the risk of injury to operators. These innovative lifts enable operators to lift and maneuver naturally, as if the devices were an extension of their arms.

    About Gorbel®: Since 1977, Gorbel’s mission has been simple: We improve people’s lives. That mission guides everything we do, from the products and service we provide to our outside customers to the tools we create for our sales force and the work environment we foster for our employees. We have a comprehensive line of Crane Technology products, Ergonomic Lifting products and, a line of Tether Track Fall Arrest Safety Systems. We are a manufacturer of overhead material handling and fall protection products in the industrial sector, and gait and balance therapy products in the rehabilitation world. We’re on the cutting edge of manufacturing; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes.


    Contact for Interviews & More Info:
    Mark Grandusky
    Product Sales Manager
    Telephone: 800-821-0086
    [email protected]

    Contact for High Res Photos, etc:
    Emma Percy
    Content Creation Specialist
    Telephone: 800-821-0086, ext. 6286
    [email protected]

  • Tim Loughlin Announced as New Customer Service Director

    by Emma Percy | Apr 22, 2020

    TimLoughlinWe are pleased to announce Tim Loughlin as our new Customer Service Director! Tim has been with Gorbel® since 1995 and will now bring his expertise to the Customer Service department to better serve our customers.

    Tim began at his career at Gorbel® in 1995 as a Customer Service Representative, and within three years he became a Regional Sales Manager in the northeast. In 2011, we launched the Shop Crane product line with Tim as the Product Manager. For the last seven years, Loughlin has been the Sales Channel Manager for the eastern half of the country, while maintaining his role of Product Manager for Shop Crane. Tim has played a key role in many aspects of Gorbel® in his near 25 years, and will continue to move the company forward in his new role.

    Outside of the office, Tim is a father to three kids, Jake (14), Josh (11), and Abby (8). He coaches both of his boys in their Youth Football league, and his daughter is a cheerleader. He and his wife, Kelley, built their dream house about two years ago on a ten-acre piece of land that they have owned for 10 years. When they aren’t enjoying their four wheelers and snowmobiles, Tim spends a lot of time restoring classic cars. He is currently working on a 1965 Chevy C10 truck.

    Tim loves how amazing our culture is at Gorbel®, and is excited to be able to take the knowledge that he’s gotten from his two role models, Pete Friedrich and Dave Reh, to collaborate with the CSRs and Directors in his new role.

    Gorbel® is like home for Tim, and he’s excited to collaborate with new people, hear different perspectives, and learn as he goes. Congrats on your new position, Tim!

     

  • COVID-19 Essential Business Update

    by Jennifer D'Alessandro | Mar 30, 2020
    Gorbel has been designated an essential business by New York State, allowing us to support customers in other essential businesses like healthcare, pharmaceuticals, agriculture, and construction. We currently have staff on-site to support the production needs of these customers, while keeping the bulk of our workforce working from home to promote social distancing.

    If you are in an essential business and need material handling or fall protection products, Gorbel® and many of our “essential” dealers are here for you. Please call us at 800-821-0086.
  • Gorbel® Announces New President and COO

    by Susan Griepsma | Nov 04, 2019

    Victor, NY based company also names new Vice President of Sales and Customer Experience and Director of Sales

    Fishers, NY: Gorbel® Inc., a Victor, NY based manufacturer of material handling, fall protection, and gait and balance therapy equipment, is pleased to announce the promotion of key leaders within the company to support their continued growth and success.

    Mr. David Pritchard has assumed the role of President and COO of Gorbel®, effective October 14th.  David joined Gorbel® in September 2015 as Vice President of Operations, where he oversaw operational and production strategies in the functional areas of Manufacturing, Purchasing, Logistics, Scheduling, Applications Engineering, After the Sales Service, Product Development, IT, and Continuous Improvement. Since January 2018, he has served as Vice President of Sales and Customer Experience, while collaborating, directing, and executing strategies impacting the outward facing functions for North American Sales, Customer Service, Applications Engineering, and After the Sales Service. David holds an MBA from the Rochester Institute of Technology and a Bachelor’s degree in Management from St. John Fisher College.

    Brian Reh, who has been Gorbel®’s President and CEO for over 9 years, will remain as Gorbel’s CEO. With David’s time and attention focused on execution within the core business, Brian’s focus will shift to spending more time discovering and implementing the next and new frontiers for Gorbel®.

    “I am thrilled for Gorbel® as David leverages his 30+ years of automotive and medical device manufacturing experience to take our business to new heights of world class performance, “ says Brian Reh. “ Most importantly, David is a perfect fit when it come to the values that Gorbel® holds dear; Integrity, Positive People in a Positive Environment, Extraordinary Customer Experience, and Future-Oriented.”

    Also taking on new roles at Gorbel® are Pete Friedrich, who was named Vice President of Sales and Customer Experience, and Kevin Duhamel, who is now Director of Sales. Pete has been with Gorbel® for 28 years, serving as Director of Sales since 2017, as Sales Manager for North America from 1996 to 2017 and as a Regional Sales Representative before that. In his time with Gorbel®, Pete has been instrumental in expanding Gorbel®’s reach, both by expanding the salesforce domestically and abroad, and by helping to successfully bring numerous new products to market. As Sales Manager, he played a key role in Gorbel®’s expansion into the Asian market in 2006 when Gorbel® opened their Tianjin plant outside Beijing, China. Pete has a Bachelor of Arts degree in Speech Communications from Penn State University.

    Kevin Duhamel, Gorbel®’s new Director of Sales, has been with the company since 2007 as Product Sales Manager for the Work Station Crane, Jib Crane, and Fall Arrest Product lines. Kevin’s background in the ambulance world gave him unique insights into the issues of health and safety, and translated those insights into helping grow Gorbel®’s line of Tether Track Fall Arrest Anchor products. He has spoken at several conferences about the importance of industrial fall protection and the steps companies should take to institute their own fall protection program. Kevin holds a Bachelor’s degree in Business Administration, Management, and Operations from Marist College.

    About Gorbel®: Since 1977, Gorbel’s mission has been simple: We improve people’s lives. That mission guides everything we do, from the products and service we provide to our outside customers to the tools we create for our sales force and the work environment we foster for our employees. We have a comprehensive line of Crane Technology products, Ergonomic Lifting products and, a line of Tether Track Fall Arrest Safety Systems. We are a manufacturer of overhead material handling and fall protection products in the industrial sector, and gait and balance therapy products in the rehabilitation world. We’re on the cutting edge of manufacturing; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes.
  • Gorbel Ranked #53 in 'Rochester Top 100' for 2019!

    by Jennifer D'Alessandro | Nov 01, 2019

    Gorbel® was just recently named a ‘Rochester Top 100’ company by the Greater Rochester Chamber of Commerce as part of their 2019 recognition. Being on this list affirms the Top 100 fastest growing, privately held businesses in the Rochester New York area, with over $1Million in Sales, and is based on percent Sales growth over the last 3 years.

    Last year (2018), Gorbel® was honored to be on the list, and ranked # 90 on the list.

    This year (2019), Gorbel® is honored to be ranked # 53 on the list of the Rochester Top 100 ! This ranking was revealed at a reception with all 100 companies represented.

    This is an incredible recognition for all of our employees who have helped grow and support our business, and along the way fulfilling our important mission of Improving People’s Lives through the work we do. Congratulations to each and every employee of Gorbel® !

    top 100 2019

  • Gorbel is Proud to Receive the ETHIE Award!

    by Jennifer D'alessandro | Oct 14, 2019
    Gorbel® is proud to announce that we were selected as a WINNER of the Ethie Award! 

    What is the Ethie Award? In short, the Rochester Area Business Ethics Foundation (RABEF) annually creates the opportunity to recognize companies who are living out a commitment to high standards for ethical behavior. Each year a list of “finalists” are chosen after an intense and thorough application process…which includes input like written testimonials of ethical challenges, how Gorbel® strives to build a culture of ethics, onsite interviews with employees, and more. And from these finalists there is the potential to be named as a “winner” at their annual award ceremony. Note that there is no set quantity of winners chosen each year; only those companies who meet the high bar set by the RABEF judging committee. So it is possible that in a given year no companies are selected as winners.  
     
    This year there were 7 finalists named by RABEF. In the end, only TWO winners were named. Gorbel® and Faraci Lange. See attached picture of the 30+ Gorbel® team members who attended the awards ceremony. And congratulations to all the finalists...to which being named is a significant honor!

    Gorbel_Ethie Award
  • GORBEL® Wins Silver Award at 2019 GRQC Dinner!

    by Jennifer D'alessandro | May 13, 2019
    GRQC 2019 Pic 1

    Gorbel® was chosen as one of 17 finalists in the 2019 Greater Rochester Quality Council Performance Excellence Awards Competition. The competition celebrates quality accomplishments in organizations throughout the Greater Rochester Area. This year, we submitted our application under the CUSTOMER EXCELLENCE category and referenced our efforts and results in the new way customer quotes are processed.

    Our new Triage Process was an outcome of an effort in Customer Service that engaged 24 cross functional employees throughout Gorbel. They mapped out all steps in the ‘Inquiry to Quote’ process. This mapping was accomplished through using a lean tool called a Value Stream Map (VSM).

    Our submittal to GRQC documented the effort and the lean tools used to deliver the results. A review team from GRQC visited us in March 2019 to learn more about our project and validate the results it has delivered.

    On Wednesday night, May 8th, Gorbel was recognized with a SILVER Award in the Customer Excellence Category!

    Congratulations to all who were involved in the VSM and TRIAGE Project and being recognized by the GRQC!
  • Gorbel Hiring Event in Alabama

    by Jennifer D'Alessandro | May 02, 2019
    Join us for our hiring event in Pell City, AL!!

    When: Thursday, May 9th 7AM - 7PM
    Where: Pell City Career Center / 311 Miles Parkway / Suite 102 / Pell City AL 35125 

    Open positions include:
    -  Receivers/Shippers
    -  Welders
    -  Painter
    -  Parts Washer/Dryer,
    -  Production Supervisor
    -  Plant Manager and
    -  Production Scheduler

    AL Hiring Event

2020 EVENTS

IMTS

Material Handling

Chicago, IL | Dates: 14 - 19 September
Booth 121317

Fabtech

Material Handling

Las Vegas, NV | Dates: 18 - 20 November
Booth 6954