• Gorbel® Announces New President and COO

    by Susan Griepsma | Nov 04, 2019

    Victor, NY based company also names new Vice President of Sales and Customer Experience and Director of Sales

    Fishers, NY: Gorbel® Inc., a Victor, NY based manufacturer of material handling, fall protection, and gait and balance therapy equipment, is pleased to announce the promotion of key leaders within the company to support their continued growth and success.

    Mr. David Pritchard has assumed the role of President and COO of Gorbel®, effective October 14th.  David joined Gorbel® in September 2015 as Vice President of Operations, where he oversaw operational and production strategies in the functional areas of Manufacturing, Purchasing, Logistics, Scheduling, Applications Engineering, After the Sales Service, Product Development, IT, and Continuous Improvement. Since January 2018, he has served as Vice President of Sales and Customer Experience, while collaborating, directing, and executing strategies impacting the outward facing functions for North American Sales, Customer Service, Applications Engineering, and After the Sales Service. David holds an MBA from the Rochester Institute of Technology and a Bachelor’s degree in Management from St. John Fisher College.

    Brian Reh, who has been Gorbel®’s President and CEO for over 9 years, will remain as Gorbel’s CEO. With David’s time and attention focused on execution within the core business, Brian’s focus will shift to spending more time discovering and implementing the next and new frontiers for Gorbel®.

    “I am thrilled for Gorbel® as David leverages his 30+ years of automotive and medical device manufacturing experience to take our business to new heights of world class performance, “ says Brian Reh. “ Most importantly, David is a perfect fit when it come to the values that Gorbel® holds dear; Integrity, Positive People in a Positive Environment, Extraordinary Customer Experience, and Future-Oriented.”

    Also taking on new roles at Gorbel® are Pete Friedrich, who was named Vice President of Sales and Customer Experience, and Kevin Duhamel, who is now Director of Sales. Pete has been with Gorbel® for 28 years, serving as Director of Sales since 2017, as Sales Manager for North America from 1996 to 2017 and as a Regional Sales Representative before that. In his time with Gorbel®, Pete has been instrumental in expanding Gorbel®’s reach, both by expanding the salesforce domestically and abroad, and by helping to successfully bring numerous new products to market. As Sales Manager, he played a key role in Gorbel®’s expansion into the Asian market in 2006 when Gorbel® opened their Tianjin plant outside Beijing, China. Pete has a Bachelor of Arts degree in Speech Communications from Penn State University.

    Kevin Duhamel, Gorbel®’s new Director of Sales, has been with the company since 2007 as Product Sales Manager for the Work Station Crane, Jib Crane, and Fall Arrest Product lines. Kevin’s background in the ambulance world gave him unique insights into the issues of health and safety, and translated those insights into helping grow Gorbel®’s line of Tether Track Fall Arrest Anchor products. He has spoken at several conferences about the importance of industrial fall protection and the steps companies should take to institute their own fall protection program. Kevin holds a Bachelor’s degree in Business Administration, Management, and Operations from Marist College.

    About Gorbel®: Since 1977, Gorbel’s mission has been simple: We improve people’s lives. That mission guides everything we do, from the products and service we provide to our outside customers to the tools we create for our sales force and the work environment we foster for our employees. We have a comprehensive line of Crane Technology products, Ergonomic Lifting products and, a line of Tether Track Fall Arrest Safety Systems. We are a manufacturer of overhead material handling and fall protection products in the industrial sector, and gait and balance therapy products in the rehabilitation world. We’re on the cutting edge of manufacturing; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes.
  • Gorbel Ranked #53 in 'Rochester Top 100' for 2019!

    by Jennifer D'Alessandro | Nov 01, 2019

    Gorbel® was just recently named a ‘Rochester Top 100’ company by the Greater Rochester Chamber of Commerce as part of their 2019 recognition. Being on this list affirms the Top 100 fastest growing, privately held businesses in the Rochester New York area, with over $1Million in Sales, and is based on percent Sales growth over the last 3 years.

    Last year (2018), Gorbel® was honored to be on the list, and ranked # 90 on the list.

    This year (2019), Gorbel® is honored to be ranked # 53 on the list of the Rochester Top 100 ! This ranking was revealed at a reception with all 100 companies represented.

    This is an incredible recognition for all of our employees who have helped grow and support our business, and along the way fulfilling our important mission of Improving People’s Lives through the work we do. Congratulations to each and every employee of Gorbel® !

    top 100 2019

  • Gorbel is Proud to Receive the ETHIE Award!

    by Jennifer D'alessandro | Oct 14, 2019
    Gorbel® is proud to announce that we were selected as a WINNER of the Ethie Award! 

    What is the Ethie Award? In short, the Rochester Area Business Ethics Foundation (RABEF) annually creates the opportunity to recognize companies who are living out a commitment to high standards for ethical behavior. Each year a list of “finalists” are chosen after an intense and thorough application process…which includes input like written testimonials of ethical challenges, how Gorbel® strives to build a culture of ethics, onsite interviews with employees, and more. And from these finalists there is the potential to be named as a “winner” at their annual award ceremony. Note that there is no set quantity of winners chosen each year; only those companies who meet the high bar set by the RABEF judging committee. So it is possible that in a given year no companies are selected as winners.  
    This year there were 7 finalists named by RABEF. In the end, only TWO winners were named. Gorbel® and Faraci Lange. See attached picture of the 30+ Gorbel® team members who attended the awards ceremony. And congratulations to all the finalists...to which being named is a significant honor!

    Gorbel_Ethie Award
  • GORBEL® Wins Silver Award at 2019 GRQC Dinner!

    by Jennifer D'alessandro | May 13, 2019
    GRQC 2019 Pic 1

    Gorbel® was chosen as one of 17 finalists in the 2019 Greater Rochester Quality Council Performance Excellence Awards Competition. The competition celebrates quality accomplishments in organizations throughout the Greater Rochester Area. This year, we submitted our application under the CUSTOMER EXCELLENCE category and referenced our efforts and results in the new way customer quotes are processed.

    Our new Triage Process was an outcome of an effort in Customer Service that engaged 24 cross functional employees throughout Gorbel. They mapped out all steps in the ‘Inquiry to Quote’ process. This mapping was accomplished through using a lean tool called a Value Stream Map (VSM).

    Our submittal to GRQC documented the effort and the lean tools used to deliver the results. A review team from GRQC visited us in March 2019 to learn more about our project and validate the results it has delivered.

    On Wednesday night, May 8th, Gorbel was recognized with a SILVER Award in the Customer Excellence Category!

    Congratulations to all who were involved in the VSM and TRIAGE Project and being recognized by the GRQC!
  • Gorbel Hiring Event in Alabama

    by Jennifer D'Alessandro | May 02, 2019
    Join us for our hiring event in Pell City, AL!!

    When: Thursday, May 9th 7AM - 7PM
    Where: Pell City Career Center / 311 Miles Parkway / Suite 102 / Pell City AL 35125 

    Open positions include:
    -  Receivers/Shippers
    -  Welders
    -  Painter
    -  Parts Washer/Dryer,
    -  Production Supervisor
    -  Plant Manager and
    -  Production Scheduler

    AL Hiring Event
  • Video: Promat Day 2

    by Jennifer D'alessandro | Apr 10, 2019
    Lots of activity and great conversations in Gorbel Booth #1637 on Promat Day 2. 

  • Video: Promat Day 1

    by Jennifer D'alessandro | Apr 09, 2019
    Day 1 of Promat in Chicago! Stop by Booth #1637 from April 8-11 this week!

  • Gorbel Makes Top 100 List of Fastest Growing Private Businesses in Rochester

    by Jennifer D'alessandro | Oct 30, 2018
    Gorbel has some exciting news to share! The Rochester Top 100 list of fastest growing private businesses was released last night and we came in at #90!. 

    This annual list is based on sales percentage growth over the past 3 years. Gorbel is proud to say we are one of the larger companies on the list. So compared to smaller businesses, we have a mightier task to grow our percentage at a pace to even make the list.

    Gorbel® has made the list over 15 times, and this marks our first time back on it since 2013. Kudos and a huge thank you to everyone on the Gorbel® team whose hard work and passion helped us earn this recognition! Not only are we Improving Lives every day, we’re doing it on a bigger stage year after year.



Expo Manufactura

Material Handling

Mexico | Dates: 11 - 13 February


Material Handling

Atlanta, GA | Dates: 9 - 12 March
Booth 8619

Fabtech Mexico

Material Handling

Mexico | Dates: 12 - 14 May
Booth 3542


Fall Protection

Orlando, FL | Dates: 23 - 25 June
Booth 1172


Material Handling

Chicago, IL | Dates: 14 - 19 September
Booth 121317