• Unveiling the Destuff-it™ 2.0 at MODEX 2026

    by Sarah Weise | Apr 14, 2026

    Next generation portable ergonomic conveyor system builds on 15+ years of performance to increase efficiency while reducing strain in warehousing environments

    ROCHESTER, NY & ATLANTA, GA — After entering the warehousing equipment industry fifteen years ago with the novel Destuff-it Portable Ergonomic Conveyor, Gorbel is excited to announce and exhibit the Destuff-it 2.0 at MODEX 2026. Designed for floor‑loaded trailers, this reimagined portable conveyor further improves safety and user-friendliness while providing the boost to productivity the Destuff-it is known for:

    Intuitive Handling – The Destuff-it 2.0 introduces a joystick drive control and Human-Machine Interface (HMI). Learning to operate the portable conveyor will be fast and easy for new operators, which is key to maintaining efficiency. Refined maneuverability and acceleration will also optimize travel through trailers and docks.

    Three Belt Conveyor – A redesigned pivoting conveyor, with a 165lb capacity, will get even closer to box walls and enable operators to handle more packages without straining themselves. During testing, case rates soared to over 1,200 cases per hour.

    Safety and Service Features – The Destuff-it 2.0 operates on a 120V power supply, reducing electrical hazards while simplifying installation and rentals. Additional safety features include emergency stops, safety sensors, improved lighting, and a new HMI operator interface, which also assists service technicians during troubleshooting.

    Multiple Configurations – Two configurations are available. The DT200 includes an operator platform, lifting workers 30" from the floor, to help them ergonomically reach the top of a box wall within fully floor-loaded trailers. The DT100 saves space by excluding the operator platform, while still improving both ergonomics and productivity.

    Attendees can see the Destuff‑it system on display at MODEX 2026 on April 13–16 at Booth B13124. Gorbel representatives will be on-hand to offer live product demos.


  • Gorbel® Showcases Two New Products at Largest Material Handling Trade show in USA

    by Sarah Weise | Apr 08, 2026

    The Destuff-it2.0 Portable Ergonomic Conveyor and GS Variable Frequency Drive Electric Chain Hoist will be available for live demo at MODEX 2026. 

    Fishers, NY & Atlanta, GA — Gorbel® is headed to MODEX 2026 with new technology, live demonstrations, and an invitation for material handling professionals to come see what’s next. Attendees will be able to get hands-on experience with the Destuff-it 2.0 and GS VFD Hoist, the latest in Gorbel innovations and high-performance lifting:

    The Destuff‑it 2.0 ushers in the next generation of Gorbel’s Warehouse Solutions, which enable workers to load/unload packages faster while reducing strain. This new machine introduces intuitive joystick controls and a Human-Machine Interface for improved maneuverability. A redesigned three‑belt pivoting conveyor enables closer access to product walls, helping boost throughput to over 1,200 cases per hour during testing. The Destuff‑it 2.0 operates on standard 120V power to reduce electrical hazards while simplifying implementation. Two configurations are available to support different operations and their unique ergonomic needs.

    Released this February, the GS VFD Hoist is designed to provide smoother control and greater precision in a wide range of demanding industrial environments. It features built-in thermal monitoring, field-adjustable speed controls, improved braking, quiet operation, and the durability Gorbel is known for. Available in ½‑ton, 1‑ton, and 2‑ton capacities with 230V and 460V power options, the GS VFD Hoist is built for versatility.

    Find Gorbel at MODEX Booth B13124 to learn more about these new products and connect with our representatives. Those who demo the GS VFD Hoist or any other Gorbel Overhead Solutions system, are also invited to enter an at-show sweepstakes.

  • Newest Gorbel® Hoist Features Advanced Variable Frequency Drive Technology

    by Sarah Weise | Feb 23, 2026

    Smoother control, greater precision, and enhanced productivity for demanding industrial applications 

    Fishers, NY — February 23, 2026 —  As Variable Frequency Drives (VFD) continue to set the performance standard across the industrial lifting market, Gorbel® announces the launch of its own VFD Electric Chain Hoist. This hoist provides a powerful lifting experience and the long-term reliability Gorbel® is known for.

    Designed to offer users smoother control and greater precision in demanding industrial environments, the GS VFD Hoist features field-adjustable acceleration and deceleration. It’s available in ½‑ton, 1‑ton, and 2‑ton capacities, with 230V and 460V power options. Built-in thermal monitoring and enhanced braking also contribute to overall system safety and efficiency.

    From manufacturing floors and assembly lines to warehouses or construction environments, the Gorbel® GS VFD Electric Chain Hoist adapts to a wide range of applications. Its durable design, quiet operation and reduced wear and tear make it a smart long-term investment for customers seeking a reliable, high precision lifting solution.

  • Showcasing New Leadership Appointments to Drive Growth and Innovation

    by Sarah Weise | Dec 19, 2025
    From Left to Right: Andy Dwivedi (President & COO), Andy Mathews (CFO & VP of Finance & Administration, and Vong Boussa (Director of Quality & Continuous Improvement).

     

    FISHERS, NY — December, 2026 — Gorbel® is proud to announce several key additions to its Executive Leadership team and directors, reinforcing its commitment to operational excellence in pursuit of their mission to Improve People’s Lives with innovative material handling systems. 


    Andy Dwivedi Appointed Incoming President & COO 

    Gorbel® is excited to welcome Andy Dwivedi as Incoming President & Chief Operating Officer, succeeding David Pritchard upon his retirement in April 2026. Andy began transitioning into the role in November 2025 and participated in Gorbel®’s annual Strategic Refresh meeting. 

    Andy returns to the Rochester, NY area from Milwaukee, WI where he was serving as Global Vice President at Lucas-Milhaupt. From 2002-2004, he was an MBA student at the Rochester Institute of Technology (RIT) who concentrated in Marketing & Sales Management and Technology Management. Now a seasoned manufacturing executive, Andy brings a wealth of knowledge back to the region. 

    Andy’s leadership will guide Gorbel® through its next phase of growth, ensuring continued operations excellence that is built on a positive workplace culture. Since his onboarding, he has been visiting all the Gorbel® locations and connecting with employees across the organization. 

     

    Andy Mathews Appointed CFO & VP of Finance & Administration 

    Gorbel® is pleased to announce Andy Mathews as Chief Financial Officer and Vice President of Finance & Administration. Andy joined the team in August 2025, succeeding Gay Card who is transitioning towards retirement after an impressive 20-year tenure. 

    Andy grew up in Trumansburg, NY and now resides in Mendon, NY with his wife. He has spent more than 20 years in the Rochester area and comes to Gorbel® from Carestream Health, where he led both Finance and Operations functions. Andy is also an alumnus of Binghamton University and the Rochester Institute of Technology (RIT). 

    Andy enjoyed traveling to Gorbel® North American locations in Fall 2025 and immersing himself in the business.

     

    Vong Boussa Appointed Director of Quality & Continuous Improvement 

    On December 1, Gorbel® appointed Vong Boussa as Director of Quality & Continuous Improvement. Vong has many years of experience in project management, engineering, supply chain, and quality. 

    Originally from Western New York, Vong earned an AS in Computer Graphics Technology from Alfred State College, a BS in Mechanical Engineering from RIT, and a MBA from St. Bonaventure University. 

    In his new role, Vong will oversee Overhead Solutions Quality and lead Gorbel®’s multi-year Enterprise Excellence initiative (GEX), driving continuous improvement and operational excellence across the organization.

  • Gorbel® #4 in 2025 Rochester Chamber's Top 100 List of Fastest-Growing, Privately Owned Companies

    by Sarah Weise | Nov 07, 2025

     

    November 6, 2025 — Gorbel® earned a hall-of-fame worthy #4 ranking at the Greater Rochester Chamber of Commerce Top 100 event this year. Held annually, this event celebrates the region’s fastest-growing, privately owned companies. Gorbel has earned a spot on the list 22 times since the program began in 1991, but ranking in the top five is particularly meaningful and has only occurred two other times in the company’s history.

    COO & President David Pritchard addressed employees in an email, writing “I appreciate your individual contributions to our success, along with all our other employees that you work with side by side each and every day. It is a team effort, and the work all of us do positioned us to earn this recognition… and more importantly, fulfilling our Mission of Improving People’s Lives.”

    To qualify for the Top 100, companies must be headquartered in the nine-county Rochester region and have earned at least $1 million in revenue in each of the three most recent fiscal years. Gorbel’s inclusion is a testament to the company’s enduring commitment to innovation, excellence, and its local community.

  • Gorbel® Honored with Two Gold Awards at 2025 GRQC Performance Excellence Ceremony

    by Sarah Weise | Oct 30, 2025

     

    Gorbel® is pleased to share that it has been honored with two Gold Awards at the 2025 Greater Rochester Quality Council (GRQC) Performance Excellence Awards, held on Tuesday, October 21st. These annual awards recognize outstanding achievements in continuous improvement across the Rochester region.

    This year, the GRQC received many submissions from organizations showcasing impactful projects in Team Excellence, Organizational Excellence, and Customer Experience. Gorbel® entered two submissions for the Team Excellence category – both originated from the Gorbel® Excellence Initiative (GEX).

    The award-winning Gorbel® projects were:

    • Supply Chain Improvements
      Submitted by Chad Adler, Director of Supply Chain
      This project focused on driving improvements to sustained quality, delivery, cost, and innovation across all supply chain functions.

     

    • Continuous Improvement Idea System
      Submitted by by Chris Adams, Director of Overhead Solutions Manufacturing, on behalf of the Manufacturing Team
      This initiative aimed to further empower employees to contribute their ideas,  fostering a culture of engagement and continuous improvement across the company.

     

    A team of 20 Gorbel® employees attended the ceremony to represent the company and share their work with attendees through a dedicated display area. The event also featured a video presentation from the GRQC, where both Chad and Chris provided overviews of their submissions.

    We are incredibly proud of our employees whose hard work and insightful ideas went into these projects, and those who collaborated with the GRQC during the evaluation process – thank you for making Gorbel® a place where excellence is always in motion.

     

     

  • Gorbel® Unveils State-of-the-Art Solutions Center Demo Room at Victor Headquarters

    by Sarah Weise | Sep 12, 2025

     

    Gorbel® is proud to announce the grand opening of its brand-new Solutions Center demo room, a cutting-edge space designed to showcase the future of lifting technology and our pursuit of Continuous Improvement. Located at our headquarters in Victor, NY, this innovative hub will serve as a dynamic environment for dealers and visitors to explore the latest advancements in material handling solutions.

    To celebrate, Gorbel® hosted an exclusive Solutions Center Open House for our employees on Tuesday, August 26. Those who attended got a first look at our newest products like the GSS 115V Hoist, VSeries G-Force® Intelligent Lifting Device, and Destuff-it™ Portable Ergonomic Conveyor with a Cascading Belt Conveyor (CBC). The Solutions space is also outfitted with our long-standing jib cranes and the Cleveland Tramrail® patented track crane.

    Our expert Sales Representatives were on hand, offering live product demonstrations and answering questions. While many of our employees manufacture the many components that go into our systems daily, an opportunity to handle the technology in a lifting scenario is special.

    For Gorbel®, the Solutions Center is more than just a space to showcase our products  — it’s a celebration of technology, innovation, and collaboration.

  • Gorbel® Named to Greater Rochester Chamber List of Fastest-Growing Local Businesses

    by Sarah Weise | Nov 07, 2024

    Top 100 2024
    Gorbel® employees jump from their seats in celebration when their ranking is revealed. 

    Rochester, NY – Gorbel® is pleased to announce that it has earned a spot on this year’s list of the Top 100 fastest-growing, privately owned companies in the Greater Rochester and Finger Lakes region. The Greater Rochester Chamber of Commerce revealed the 38th annual Top 100 rankings at their awards celebration on Wednesday, November 6 at the Floreano Riverside Convention Center. Gorbel® was #98! This marks the 21st year Gorbel® has been in the Top 100.
      
    To be eligible for the Greater Rochester Chamber Top 100 program, companies must be privately owned, headquartered in the nine-county Rochester region, and have earned at least $1 million in revenue in each of the three most recent fiscal years.  

    Bob Duffy, President and CEO of Greater Rochester Chamber of Commerce, said, “Congratulations to Gorbel® for earning their spot as a 2024 Greater Rochester Chamber Top 100 company. Their placement on this esteemed list is reflective of their commitment to growing in Greater Rochester and shaping the economy and community as one of the fastest-growing companies.”

    Gorbel® would like to thank their hardworking and dedicated employees – our continued success would not be possible without you!

    Visit the Gorbel® Blog to access an extended article about the company's thirty year history with the Rochester Top 100 Awards event.

2026 EVENTS

MRO Americas

OHS

Orlando, FL | Dates: April 21 - 23

Fabtech Mexico

OHS

Mexico City, MX | Dates: May 12 - 14

WERC

WHS

Jacksonville, FL | Dates: May 17 - 19

IMTS

OHS

Chicago, IL | Dates: September 14 - 19

CSCMP Edge

WHS

Nashville, TN | Dates: October 4 - 7

Fabtech

OHS

Las Vegas, NV | Dates: October 21 - 23