November 6, 2025 — Gorbel® earned a hall-of-fame worthy #4 ranking at the Greater Rochester Chamber of Commerce Top 100 event this year. Held annually, this event celebrates the region’s fastest-growing, privately owned companies. Gorbel has earned a spot on the list 22 times since the program began in 1991, but ranking in the top five is particularly meaningful and has only occurred two other times in the company’s history.

COO & President David Pritchard addressed employees in an email, writing “I appreciate your individual contributions to our success, along with all our other employees that you work with side by side each and every day. It is a team effort, and the work all of us do positioned us to earn this recognition… and more importantly, fulfilling our Mission of Improving People’s Lives.”

To qualify for the Top 100, companies must be headquartered in the nine-county Rochester region and have earned at least $1 million in revenue in each of the three most recent fiscal years. Gorbel’s inclusion is a testament to the company’s enduring commitment to innovation, excellence, and its local community.

 

The award-winning Gorbel® projects were:

• Supply Chain Improvements
  Submitted by Chad Adler, Director of Supply Chain
  This project focused on driving improvements to sustained quality, delivery, cost, and innovation across all supply chain functions.

 

• Continuous Improvement Idea System
  Submitted by by Chris Adams, Director of Overhead Solutions Manufacturing, on behalf of the Manufacturing Team
  This initiative aimed to further empower employees to contribute their ideas,  fostering a culture of engagement and continuous improvement across the company.

 

A team of 20 Gorbel® employees attended the ceremony to represent the company and share their work with attendees through a dedicated display area. The event also featured a video presentation from the GRQC, where both Chad and Chris provided overviews of their submissions.

 

 

Gorbel® is proud to announce the grand opening of its brand-new Solutions Center demo room, a cutting-edge space designed to showcase the future of lifting technology and our pursuit of Continuous Improvement. Located at our headquarters in Victor, NY, this innovative hub will serve as a dynamic environment for dealers and visitors to explore the latest advancements in material handling solutions.

To celebrate, Gorbel® hosted an exclusive Solutions Center Open House for our employees on Tuesday, August 26. Those who attended got a first look at our newest products like the GSS 115V Hoist, VSeries G-Force® Intelligent Lifting Device, and Destuff-it™ Portable Ergonomic Conveyor with a Cascading Belt Conveyor (CBC). The Solutions space is also outfitted with our long-standing jib cranes and the Cleveland Tramrail® patented track crane.

Our expert Sales Representatives were on hand, offering live product demonstrations and answering questions. While many of our employees manufacture the many components that go into our systems daily, an opportunity to handle the technology in a lifting scenario is special.

For Gorbel®, the Solutions Center is more than just a space to showcase our products  — it’s a celebration of technology, innovation, and collaboration.

Gorbel® employees jump from their seats in celebration when their ranking is revealed. 

Rochester, NY – Gorbel® is pleased to announce that it has earned a spot on this year’s list of the Top 100 fastest-growing, privately owned companies in the Greater Rochester and Finger Lakes region. The Greater Rochester Chamber of Commerce revealed the 38th annual Top 100 rankings at their awards celebration on Wednesday, November 6 at the Floreano Riverside Convention Center. Gorbel® was #98! This marks the 21st year Gorbel® has been in the Top 100.
  
To be eligible for the Greater Rochester Chamber Top 100 program, companies must be privately owned, headquartered in the nine-county Rochester region, and have earned at least $1 million in revenue in each of the three most recent fiscal years.  

Bob Duffy, President and CEO of Greater Rochester Chamber of Commerce, said, “Congratulations to Gorbel® for earning their spot as a 2024 Greater Rochester Chamber Top 100 company. Their placement on this esteemed list is reflective of their commitment to growing in Greater Rochester and shaping the economy and community as one of the fastest-growing companies.”

Gorbel® would like to thank their hardworking and dedicated employees – our continued success would not be possible without you!

Visit the Gorbel® Blog to access an extended article about the company's thirty year history with the Rochester Top 100 Awards event.

Engineered to load and unload trailers or floor-loaded products, the Destuff-it™ offers an ergonomic solution for an industry facing rapid growth amidst labor shortages

Rochester, NY & Atlanta, GA – Gorbel®, a leading material handling innovator headquartered outside Rochester, is set to exhibit its groundbreaking Destuff-it™ machine at the highly anticipated MODEX 2024 supply chain industry trade show in Atlanta from March 11-14.

The Destuff-it™ represents an ergonomic approach to material handling, defined by semi-automation that assists workers instead of displacing them. Featuring an adjustable hydraulic platform, the machine allows one or two workers to precisely position themselves against floor-loaded product walls for efficient handling. Instead of repetitive reaching or bending, the Destuff-it™ brings workers to the products to significantly reduce strain and fatigue.

This is revolutionary for operations dealing with a high-volume of trailers and labor turnover, especially in warehouses or distribution centers. “Most containers and trailers are floor-loaded, meaning there are no pallets, just boxes stacked from the floor to the ceiling,” said Vice President of Sales and Customer Experience Pete Friedrich. “It's a tiring job to do if you're just heaving boxes all day long with no assistance from any other kinds of equipment.”

Gorbel® is excited to exhibit the Destuff-it™ at MODEX 2024, along with their renowned Overhead Solutions, and showcase how these innovative products align with their mission to “Improve People’s Lives.” Attendees can experience live demonstrations and interact with a team of product experts.

ROCHESTER, NY — Gorbel®, a leading provider of cranes and ergonomic lifting solutions in the material handling industry, is proud to announce that it has been honored with a Platinum Award in Team Excellence from the Greater Rochester Quality Council (GRQC) at their annual Performance Excellence Awards at the Locust Hill Country Club in Pittsford on October 11.

The mission of the GRQC and purpose of this event is to celebrate local organizations that have demonstrated outstanding performance and continuous improvement. Awards are divided into three categories: gold, silver, and bronze. On rare occasions, a platinum award is granted to organizations that exceed the stringent criteria set forth by the GRQC.

Gorbel® received this award in recognition of the Destuff-it™ Implementation Project, which involved acquiring the Canadian conveyor system and bringing it to production in the United States during the COVID-19 pandemic. This project was completed in just six months and was meant to sustain the company through a period of economic uncertainty.

"This remarkable achievement is a testament to the dedication, hard work, and exceptional teamwork exhibited by members of our organization," wrote Franklin Allen, Director of Quality and Continuous Improvement at Gorbel®. "We are committed to delivering the highest quality products and services to our customers and will continue to innovate and excel in the years to come."

Sarah Weise on Behalf of Gorbel® Inc.
[email protected]

A team from Gorbel® spent this week in Atlanta at the MODEX 2022 show. While we’ve been to and exhibited at a few in-person events over the past six months, the MODEX show, for us, was really our return to in-person exhibiting on a bigger scale as it’s one of the premier shows for our industry.

Read the full story and view video from the show on our blog