Crafted Solutions, Customized Successes

by Emma Percy | Sep 18, 2018
Gorbel was featured on the cover of Industrial Lifting Exchange’s Summer 2018 edition! A great article was written about us — from our very beginnings with Dave Reh starting Gorbel, to what makes us who we are today.

Jeff McNeil, VP of Marketing and Innovation, and Rob Beightol, Director of Marketing, were interviewed about Gorbel and everything that makes us tick. Industrial Lifting Exchange did a great job explaining our roots and how Gorbel got to where we are today and where we are going.

“Ultimately, however, McNeil credits an additional cultural ingredient with consistently driving the company forward. ‘We certainly have a common thread — reliability, speed, and responsiveness — which has been the thread since my first day here, but there’s something else, perhaps best described as restlessness. In that there’s always just a general feeling that we can do better, we’re not satisfied with the status quo, there’s always more things, new things — improvements in our existing business and other businesses that we can get involved in.’”

Our thirst for innovation and continuous improvement is shown through different events here at Gorbel. Our Kaizen events, Employee Engagement Surveys, and our Continuous Improvement Planning are just a few examples of that “restlessness” that Jeff so perfectly described. 

To read the full article, click here.
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