Gorbel® Announces New President and COO

by Susan Griepsma | Nov 04, 2019

Victor, NY based company also names new Vice President of Sales and Customer Experience and Director of Sales

Fishers, NY: Gorbel® Inc., a Victor, NY based manufacturer of material handling, fall protection, and gait and balance therapy equipment, is pleased to announce the promotion of key leaders within the company to support their continued growth and success.

Mr. David Pritchard has assumed the role of President and COO of Gorbel®, effective October 14th.  David joined Gorbel® in September 2015 as Vice President of Operations, where he oversaw operational and production strategies in the functional areas of Manufacturing, Purchasing, Logistics, Scheduling, Applications Engineering, After the Sales Service, Product Development, IT, and Continuous Improvement. Since January 2018, he has served as Vice President of Sales and Customer Experience, while collaborating, directing, and executing strategies impacting the outward facing functions for North American Sales, Customer Service, Applications Engineering, and After the Sales Service. David holds an MBA from the Rochester Institute of Technology and a Bachelor’s degree in Management from St. John Fisher College.

Brian Reh, who has been Gorbel®’s President and CEO for over 9 years, will remain as Gorbel’s CEO. With David’s time and attention focused on execution within the core business, Brian’s focus will shift to spending more time discovering and implementing the next and new frontiers for Gorbel®.

“I am thrilled for Gorbel® as David leverages his 30+ years of automotive and medical device manufacturing experience to take our business to new heights of world class performance, “ says Brian Reh. “ Most importantly, David is a perfect fit when it come to the values that Gorbel® holds dear; Integrity, Positive People in a Positive Environment, Extraordinary Customer Experience, and Future-Oriented.”

Also taking on new roles at Gorbel® are Pete Friedrich, who was named Vice President of Sales and Customer Experience, and Kevin Duhamel, who is now Director of Sales. Pete has been with Gorbel® for 28 years, serving as Director of Sales since 2017, as Sales Manager for North America from 1996 to 2017 and as a Regional Sales Representative before that. In his time with Gorbel®, Pete has been instrumental in expanding Gorbel®’s reach, both by expanding the salesforce domestically and abroad, and by helping to successfully bring numerous new products to market. As Sales Manager, he played a key role in Gorbel®’s expansion into the Asian market in 2006 when Gorbel® opened their Tianjin plant outside Beijing, China. Pete has a Bachelor of Arts degree in Speech Communications from Penn State University.

Kevin Duhamel, Gorbel®’s new Director of Sales, has been with the company since 2007 as Product Sales Manager for the Work Station Crane, Jib Crane, and Fall Arrest Product lines. Kevin’s background in the ambulance world gave him unique insights into the issues of health and safety, and translated those insights into helping grow Gorbel®’s line of Tether Track Fall Arrest Anchor products. He has spoken at several conferences about the importance of industrial fall protection and the steps companies should take to institute their own fall protection program. Kevin holds a Bachelor’s degree in Business Administration, Management, and Operations from Marist College.

About Gorbel®: Since 1977, Gorbel’s mission has been simple: We improve people’s lives. That mission guides everything we do, from the products and service we provide to our outside customers to the tools we create for our sales force and the work environment we foster for our employees. We have a comprehensive line of Crane Technology products, Ergonomic Lifting products and, a line of Tether Track Fall Arrest Safety Systems. We are a manufacturer of overhead material handling and fall protection products in the industrial sector, and gait and balance therapy products in the rehabilitation world. We’re on the cutting edge of manufacturing; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes.

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